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Not everyone needs social media. Right?
Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that...
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Tips to improve your optimization for Google
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the...
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Fire the web designers, hire the content marketers
It’s happened again, a client discovers their web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a...
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Search engine optimization basics
Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his...
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Six types of video to boost online marketing
Video builds the brand online If you aren’t using video to improve your website’s SEO—and visitor engagement—it’s time to get in the game. Video is fast becoming the primary means of accessing...
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A brand audit will move your marketing forward
A brand audit tells you what’s so now … What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building...
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How do stealth applicants find and choose you?
Student recruitment challenges: Part 3 A high school student who qualifies as “stealth” is doing his or her own research into colleges or universities, and doesn’t want to be contacted directly. He or...
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Build your brand online and offline for bigger results: 10
Brand Responsibly Manifesto: 10 These days your online brand, your digital presence, your organization’s visibility and presentation in social, on the web, in e-mails and all of those other options …...
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Better marketing = bigger sales, part 2
They’re asking “what’s in it for me?” You know it’s always easier to sell when your prospect is already looking for what you offer. When they’re interested, even when they’ve already done some...
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The visual shift in social media, online brands and marketing
Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. Social media studies...
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Website evaluation needs more than an SEO audit
Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing...
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What is inbound marketing? How is it different?
Inbound marketing connects with people who are already searching Inbound marketing … the opposite of outbound or interruptive marketing … is designed to reach people who are looking for what you offer....
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5 Easy Steps to Create Facebook Graphics in PowerPoint
Refresh your Facebook cover photo and message frequently to keep the Likes coming. Analytics have shown people respond more frequently to visuals than text in social media. That means more likes. More...
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Today success starts with your online brand
The web is now the center of your marketing When I started in the marketing and design business more than 30 years ago, we worked with typewriters, drawing boards, rubber cement, X-acto knives and...
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What does content mean? Why should you care?
What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming)...
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Essential marketing questions: No. 1 of 5
Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with #1. There is an ocean of choices out there. People have too...
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Pictures for social media sites — time to update
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes...
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Content marketing checklist, 10 key points
Content Marketing Checklist: 10 Things to check before you publish Content marketing is a broad initiative to support marketing with good content. Content could be a blog post, an e-book, a magazine,...
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Marketing to Millennials: Brand Loyalty
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices...
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Brand messaging — more powerful than design
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand...
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